PHILOSOPHY
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Designing connections |
Design thrives on interactions, connections and contamination. When we look at the world in a different way, we spot relationships between objects, and between objects and their surroundings: this is where designing connections comes to life. Thanks to a unified consciousness, objects and the way we perceive them take on new meaning. Design is not sector-specific. Those who work in design create ‘new meanings’ for the market, and cannot surpass the relationships between things and experiences.
Design thrives on research |
It is important to do research and experiment in order to grasp and fully understand the global context that ties together all of the components. Our senses, despite being independent, are able to perceive this unity. In the same way, taking a diversified approach and experimenting with different, seemingly separate, contexts is an essential tool for finding and recognising these connections. Design represents unity and a unified experience as the result of an experiential process of associations. Design is synthesis.
Research thrives on curiosity |
Designing becomes a way of life. This means being in a constantly inquisitive state.
And being inquisitive always leads to asking ourselves questions – exploring, observing and listening. Stimulus comes from the markets and from trends, but also from art, nature, music, history, people and encounters. Wherever we look, our ears are listening and thoughts are flowing; this creates the potential for a creative process.
Design and emotional Intelligence |
Emotion plays a central role in our ability to understand, learn and make decisions (marketing has always played on ‘sentiments’ in defining strategies).
It is, therefore, important to use the information we get from emotion, both our emotions and those of others, intelligently, and know how to recognise them, use them, understand them, and manage them in a conscious way (see “Emotional Intelligence” by D. Goleman).
A designer is an ‘intelligent’ interpreter of emotions. A designer loves listening, and wants to understand, empathise and improve the lives of others, finding original solutions. It is by understanding emotions – through a cognitive, conscious and intelligent reading of sentiment – that a designer can in turn create new emotions and experiences.
Intuitive thought |
It is thanks to a type of creative, intuitive thought – which follows the process of association in research and learning – that perceptive experiences are recontextualised in a new environment, thereby creating new values and meaning. A designer plays with borders, and goes beyond them.
Designing connections and designing relationships |
A designer must be a dialogue expert: as well as having a tendency to explore communication between the elements in the surrounding reality, creating connections between them, designers, at the same time, cannot detach from pursuing collaboration and interaction with the companies they work with.
To paraphrase Achille Castiglioni, ‘it takes two to design’; a deep relationship between business and customer, made up of shared visions and skills, of experience and technology, is what allows for the creation of a made-to-measure design. Design is tailor made.
Design thrives on interactions, connections and contamination. When we look at the world in a different way, we spot relationships between objects, and between objects and their surroundings: this is where designing connections comes to life. Thanks to a unified consciousness, objects and the way we perceive them take on new meaning. Design is not sector-specific. Those who work in design create ‘new meanings’ for the market, and cannot surpass the relationships between things and experiences.
Design thrives on research |
It is important to do research and experiment in order to grasp and fully understand the global context that ties together all of the components. Our senses, despite being independent, are able to perceive this unity. In the same way, taking a diversified approach and experimenting with different, seemingly separate, contexts is an essential tool for finding and recognising these connections. Design represents unity and a unified experience as the result of an experiential process of associations. Design is synthesis.
Research thrives on curiosity |
Designing becomes a way of life. This means being in a constantly inquisitive state.
And being inquisitive always leads to asking ourselves questions – exploring, observing and listening. Stimulus comes from the markets and from trends, but also from art, nature, music, history, people and encounters. Wherever we look, our ears are listening and thoughts are flowing; this creates the potential for a creative process.
Design and emotional Intelligence |
Emotion plays a central role in our ability to understand, learn and make decisions (marketing has always played on ‘sentiments’ in defining strategies).
It is, therefore, important to use the information we get from emotion, both our emotions and those of others, intelligently, and know how to recognise them, use them, understand them, and manage them in a conscious way (see “Emotional Intelligence” by D. Goleman).
A designer is an ‘intelligent’ interpreter of emotions. A designer loves listening, and wants to understand, empathise and improve the lives of others, finding original solutions. It is by understanding emotions – through a cognitive, conscious and intelligent reading of sentiment – that a designer can in turn create new emotions and experiences.
Intuitive thought |
It is thanks to a type of creative, intuitive thought – which follows the process of association in research and learning – that perceptive experiences are recontextualised in a new environment, thereby creating new values and meaning. A designer plays with borders, and goes beyond them.
Designing connections and designing relationships |
A designer must be a dialogue expert: as well as having a tendency to explore communication between the elements in the surrounding reality, creating connections between them, designers, at the same time, cannot detach from pursuing collaboration and interaction with the companies they work with.
To paraphrase Achille Castiglioni, ‘it takes two to design’; a deep relationship between business and customer, made up of shared visions and skills, of experience and technology, is what allows for the creation of a made-to-measure design. Design is tailor made.
Never stop having fun, even when things gets serious! |
Never take yourself too seriously. ‘Designing is a game’, in the words of Bruno Munari. There is an element of “conscious unconsciousness” in the creative approach, a gravitation towards simplifying complexity, going deeper into concepts to free oneself from preconceptions. A designer can transform professional experience into an ongoing learning and training process. To paraphrase Bruno Munari, keeping your inner child inside you all your life means preserving your curiosity to know more, the pleasure in understanding and the desire to communicate. |